Benefits of social media marketing worldwide 2023
active users as a potential advertising audience. Improved traffic, lead generation and growing fan loyalty are further reasons why marketers see value in employing social networks in their campaigns. Facebook, Instagram and LinkedIn are the top three most used social platforms among global marketers.
Increased exposure is the most commonly cited advantage of using social media for marketing purposes among global industry professionals. This is unsurprising given the huge appeal of having billions of